A refined vision of life by the sea

Founded in 1913, Marechiaro stands as the guardian of Versilia’s history and timeless rituals.

This storied destination now evolves through the vision of Giacomo Milano, transforming into a sanctuary where the Italian lifestyle finds its most authentic and sophisticated expression.

The architecture, curated by Fabrizio Casiraghi, seamlessly translates the elegance of Milanese salons to the coast. Amidst the iconic cabins and the refined lounges of the beach club, time stands still, offering an atmosphere of profound intimacy.

Giacomo Milano was born from the visionary talent of Giacomo Bulleri, who opened the historic Trattoria Da Giacomo in 1958, sparking a journey that has established the brand as a global icon of Italian hospitality.

A hallmark of excellence, the group is renowned for its use of superlative raw materials and an unwavering devotion to the guest. It masterfully blends the art of conviviality with an aesthetic sensibility that creates warm, polished environments.

Today, Giacomo Milano continues to uphold the fundamental values of its founder, weaving tradition and genuine human connection into a vision of dining that is an essential pillar of its cultural heritage.

With da Giacomo Forte dei Marmi, Milanese elegance meets the naturalness of seaside life.
Inside Marechiaro, a restaurant takes shape that interprets summer conviviality with a cultured yet spontaneous language, where design, atmosphere, and cuisine combine to create a coherent, refined experience deeply rooted in its context.

The result is a place capable of evoking memory, style, and contemporary pleasure. Even the brand's visual design emphasizes a sophisticated, symbolic, and timeless marine imagery.

View Giacomo Milano

Bar Luna

The offering stands out for its excellent selection that celebrates the best of Italian and international winemaking, with a special focus on the Tuscan region.

Completing the experience is Bar Luna, an intimate cocktail bar that evokes the warmth of the group's historic headquarters. Here, the cocktail menu ranges from classics to signature creations, accompanied by a fine selection of spirits and liqueurs.

Fancy a day at the beach, relaxing, and enjoying good food?

We're happy to welcome you to our Beach Club: book your sun lounger or table at the restaurant and enjoy summer to the fullest.

Via Achille Franceschi, 19,
55042 Forte dei Marmi LU

Find us

Opening hours: Mon - Sun, 9:00 - 19:00

Beach

beachclub@marechiaroforte.it

+39 348 683 3525

Restaurant

fortedeimarmi@giacomomilano.com